Vidi Corp Ltd Privacy Policy
Last Updated 1 August 2024
Vidi Corp Ltd, a company registered in England and Wales (company registration number 13268209)
with registered office is at Suite 436 Unit 3a, 34-35 Hatton Garden, Holborn, London, EC1N 8DX
(referred to as ‘Vidi’,‘we’, ‘our’ or ‘us’ in this Privacy Policy). We are the controller of personal data
obtained via our websites, meaning we are the organisation legally responsible for deciding how and
for what purposes your personal data is used.
We take your privacy very seriously. Please read this privacy policy carefully as it contains important
information on who we are, the types of personal data we collect about you how we store, use and
share personal data through your use of our websites, including any data you may provide when you
purchase our products or service, sign up for our newsletters or otherwise interact with us.
This website and our products and services are not intended for anyone aged under 18 years old and
we do not knowingly collect data relating to anyone under 18 years old.
Personal data we collect about you
Personal data means any information about an individual from which that person can be identified.
We collect a range of personal data from you through our interactions with you and through your use of
our products or services. For example, we collect data about you when you visit our websites, purchase
our Power BI consultancy services or use our Power BI Data Connectors. The types of personal data
we may collect includes, but is not limited to:
Personal Information
• first name, last name, contact information, including email address, and company details (if
applicable).
Payment Data
• data necessary to process your payment when you securely make purchases on our website
through stripe, such as your billing information and payment card details or other payment
method information.
Usage Data
• information about how you interact with and use our website, products and services.
• information about the services we provide to you.
• details of your interactions with us through contact centres or customer service.
Profile Data
• your username and password, purchases or orders made by you, your interests, preferences,
feedback and survey responses.
• details of any information, feedback or other matters you give us by phone, email, post or via
social media.
Marketing and Communications Data
• your preferences in receiving marketing from us and our third parties and your communication
preferences
If you do not provide personal data we ask for where it is indicated to be ‘required’, it may delay or
prevent us from replying to your enquiries and/or providing products and/or services to you.
We may also collect, use and share aggregated data such as statistical or demographic data which is
not personal data as it does not directly (or indirectly) reveal your identity. For example, we may
aggregate individuals' Usage Data to calculate the percentage of users accessing a specific website
feature in order to analyse general trends in how users are interacting with our website to help improve
the website and our service offering.
We collect and use this personal data for the purposes described in the section ‘How and why we use
your personal data’ below.
How your personal data is collected
We use different methods to collect data from and about you including:
• Directly, through your interactions with us. You may give us your personal data when you
visit any of our websites, create an account with us, contact us (via an online forms, by post,
phone, email or otherwise), send us feedback, sign up to receive email alerts, purchase our
products or services, subscribe to our services or publications, when you engage with us on
social media, enter a competition or promotion or complete customer surveys, and
• Indirectly, via automated technologies or interactions (such as your browsing activity
while on our website). As you interact with our website, we will automatically collect technical
information about your equipment, browsing actions and patterns using cookies, server logs
and other similar tracking technologies. You can manage these when you visit our website by
rejecting cookies or clearing cookies from your browser.
• Through third parties or publicly available sources. We may also collect personal data
about you from other sources such as public databases, marketing partners, as well as other
third parties. For example, Usage Data can be collected from Google Analytics and Leadfeeder
to improve our website and the services we provide. Financial and Transaction Data may be
collected through providers of payment and services such as Paypal and Stripe. We use this
information for the purposes that you provide it.
Cookies and other tracking technologies
Vidi Corp Ltd may collect information about how users access the website through log files and the
use of cookies.
Additionally, as you browse our website, we collect information about the individual web pages or
products that you view, what websites or search terms referred you to our website, and information
about how you interact with our website.
Log files
When you view our website, we automatically collect information about your computer hardware and
software. Such information may include standard information from your web browser (such as
browser type, domain names, and language), your Internet Protocol (“IP”) address, internet service
provider (ISP), time zone, the name of your operating system, browser, device characteristics,
referring/exit pages, platform type, information about how and when you use our website and the
actions you take on our website (such as the web pages viewed and the links clicked).
Cookies
A cookie is a small text file which is placed onto your device (eg computer, smartphone or other
electronic device) when you use our website. We use cookies and other tracking mechanisms on our
website. These cookies help us recognise you and your device, store some information about your
preferences or past actions, help to minimise the load times to improve your browsing experience by
identifying your habits and needs. Cookies allow us to improve our services and your customer
experience.
For example, we use cookies to remember your preferred language, to monitor how many times you
visit the website, which pages you go to, traffic data, location data and the originating domain name of
your internet service provider.
How and why we use your personal data
The law requires us to have a legal basis for collecting and using your personal data. We rely on one
or more of the following legal bases:
• Consent: We rely on consent only where we have obtained your active agreement to use
your personal data for a specified purpose, for example if you subscribe to an email
newsletter.
• Legal obligation: We may use your personal data where it is necessary for compliance
with a legal or regulatory obligation that we are subject to. We will identify the relevant legal
obligation when we rely on this legal basis.
• Performance of a contract with you: Where we need to perform the contract we are
about to enter into or have entered into with you.
• Legitimate interests: We may use your personal data where it is necessary to pursue our
legitimate interests in a way which might be reasonably expected as part of running our
business, for example to prevent fraud and enable us to give you the best and most secure
customer experience. We make sure we consider and balance any potential impact on you
and your rights (both positive and negative) before we process your personal data for our
legitimate interests. We do not use your personal data for activities where our interests are
overridden by the impact on you (unless we have your consent or are otherwise required
or permitted to by law).
Purposes for which we will use your personal data
We explain below what we use your personal data for and why.
• To register you as a new customer.
• To process your purchases of our products services that you make by using our websites. If
we don’t collect your personal data during checkout we will not be able to process your order
and comply with our legal obligations. We may need to keep your details for a reasonable period
afterwards in order to fulfil any contractual obligations, such as managing payments, fees and
charges and so on.
• To provide our products or services to you, which includes providing updates, troubleshooting,
as well as providing support.
If you are using one of our Power Bi Data Connectors you may share data to us via your third
party accounts (for example, Quickbooks, Xero or Zoom accounts). We will process and store
this data as required to provide our services to you and to comply with out contractual
obligations.
• To process payments and to prevent fraudulent transactions. We do this on the basis of our
legitimate interest.
• To manage our relationship with you, including: (a) to notify you of changes to our terms and
conditions or privacy policy (b) to respond to your requests, complaints and queries. We do this
on the basis of our contractual obligations to you, our legitimate interest in providing you with
the best service and understanding how we can improve our service based on your experience
and to comply with our legal obligations.
• To administer and protect our business, website and your account from fraud and other illegal
activities. This means we can use your personal data to maintain, update and safeguard your
account. This is necessary for our legitimate interest (for running our business, provision of
administration and IT services, network security, to prevent fraud and in the context of a
business reorganisation or group restructuring exercise) and to comply with a legal obligations.
• To use data analytics to improve our website, products/services, customer relationships and
experiences and to measure the effectiveness of our communications and marketing.
Necessary for our legitimate interests (to define types of customers for our products and
services, to keep our website updated and relevant, to develop our business and to inform our
marketing strategy).
• To send you survey and feedback requests to help improve our services. To carry out market
research through your voluntary participation in surveys. This is necessary for our legitimate
interests (to study how customers use our products/services and to help us improve and
develop our products and services).
• To comply with our contractual and legal obligations to share data with law enforcement.
• To enable you to partake in a prize draw or competition, based on your consent given at the
time of entering.
• Advertise and market to you, which includes sending promotional communications, targeting
advertising, and presenting you with relevant offers. We do so no the basis of legitimate interest.
• We also use the data to operate our business, which includes analysing our performance,
meeting our legal obligations, developing our workforce, and doing research.
Marketing
We may use your personal data to send you updates (by email, text message, telephone or post) about
our products and services, including exclusive offers, promotions or new products and services.
We have a legitimate interest in using your personal data for marketing purposes (to carry out direct
marketing, develop our products/services and grow our business). This means we do not usually need
your consent to send you marketing information. However, where consent is needed, we will ask for
this separately and clearly.
You have the right to opt out of receiving marketing communications at any time by following the opt-
out links within any marketing communication sent to you or by contacting us at eugene-lebedev@vidi-
corp.com .
If you opt out of receiving marketing communications, you will still receive service-related
communications that are essential for administrative or customer service purposes for example relating
to order confirmations, updates to our Terms and Conditions, checking that your contact details are
correct.
We may ask you to confirm or update your marketing preferences if you ask us to provide further
products and services in the future, or if there are changes in the law, regulation, or the structure of our
business.
We will always treat your personal data with the utmost respect and never sell it to other organisations
for marketing purposes.
For more information on your right to object at any time to your personal data being used for marketing
purposes, see ‘Your rights’ below.
Who we share your personal data with
We may share your personal data where necessary with trusted third parties for the purposes for set
out in section Purposes for which we will use your personal data. Examples of the kind of third
parties we work with are:
• third parties we use to help deliver our products and services to you, including payment service
providers.
• other third parties we use to help us run our business.
• third parties to whom we may choose to sell, transfer or merge parts of our business or our
assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change
happens to our business, then the new owners may use your personal data in the same way
as set out in this privacy policy.
We only allow those organisations to handle your personal data if we are satisfied they take appropriate
measures to protect your personal data. We only provide the information third parties require to perform
their specific services. We require all third parties to respect the security of your personal data and to
treat it in accordance with the law.
We or the third parties mentioned above may occasionally also need to share personal data with:
• external auditors, eg in relation to the audit of our accounts, in which case the recipient of the
information will be bound by confidentiality obligations
• professional advisors (such as lawyers and other advisors), in which case the recipient of the
information will be bound by confidentiality obligations
• law enforcement agencies, courts, tribunals and regulatory bodies to comply with our legal and
regulatory obligations
If you would like more information about who we share our data with and why, please contact us (see
‘How to contact us’ below).
International transfers
Vidi is a UK based company and so we will transfer your data to the UK, which is outside the EU. We
may also share your personal data we collect from you to third parties and suppliers outside the EU.
Any transfer of your personal data will follow the applicable laws and we will treat the information under
the guiding principles of this Privacy Policy.
How long your personal data will be kept
We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we
collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting
requirements. We may retain your personal data for a longer period in the event of a complaint or if we
reasonably believe there is a prospect of litigation in respect to our relationship with you.
To determine the appropriate retention period for personal data, we consider the amount, nature and
sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your
personal data, the purposes for which we process your personal data and whether we can achieve
those purposes through other means, and the applicable legal, regulatory, tax, accounting or other
requirements.
At the end of the retention period your data will be deleted completely or anonymised (so that it can no
longer be associated with you) so it can be used for research or statistical purposes and business
planning.
Your rights
You generally have the following rights under data protection laws in relation to your personal data:
• Request access to your personal data (commonly known as a "subject access request").
This enables you to receive a copy of the personal data we hold about you and to check
that we are lawfully processing it. A more detailed explanation of this right under UK law is
available here.
• Request correction of the personal data that we hold about you. This enables you to have
any incomplete or inaccurate data we hold about you corrected, though we may need to
verify the accuracy of the new data you provide to us. A more detailed explanation of this
right under UK law is available here.
• Request erasure of your personal data in certain circumstances; for example, where you
have successfully exercised your right to object to processing (see below), where we may
have processed your information unlawfully or where we are required to erase your
personal data to comply with local law. Note, however, that we may not always be able to
comply with your request of erasure for specific legal reasons which will be notified to you,
if applicable, at the time of your request. A more detailed explanation of this right under UK
law is available here.
• Object to processing of your personal data where we are relying on a legitimate interest (or
those of a third party) as the legal basis for that particular use of your data (including
carrying out profiling based on our legitimate interests). In some cases, we may
demonstrate that we have compelling legitimate grounds to process your information which
override your right to object. A more detailed explanation of this right under UK law is
available here.
• You also have the absolute right to object any time to the processing of your personal data
for direct marketing purposes (including profiling). A more detailed explanation of this right
under UK law is available here.
• Request the transfer of your personal data to you or to a third party. We will provide to you,
or a third party you have chosen, your personal data in a structured, commonly used,
machine-readable format. Note that this right only applies to automated information which
you initially provided consent for us to use or where we used the information to perform a
contract with you. A more detailed explanation of this right under UK law is available here.
• The right not to be subject to a decision based solely on automated processing (including
profiling) that produces legal effects concerning you or similarly significantly affects you.
We do not make any such decisions based on data collected by our website. A more
detailed explanation of this right under UK law is available here
• Withdraw consent at any time where we are relying on consent to process your personal
data. However, this will not affect the lawfulness of any processing carried out before you
withdraw your consent. If you withdraw your consent, we may not be able to provide certain
products or services to you. We will advise you if this is the case at the time you withdraw
your consent.
• Request restriction of processing of your personal data. This enables you to ask us to
suspend the processing of your personal data in one of the following scenarios:
• If you want us to establish the data's accuracy;
• Where our use of the data is unlawful but you do not want us to erase it;
• Where you need us to hold the data even if we no longer require it as you need it to
establish, exercise or defend legal claims; or
• You have objected to our use of your data but we need to verify whether we have
overriding legitimate grounds to use it.
For further information on each of those rights, including the circumstances in which they do and do not
apply, please contact us (see ‘How to contact us’ below). You may also find it helpful to refer to the
guidance from the UK’s Information Commissioner on your rights under the UK GDPR.
If you would like to exercise any of those rights, please see the Contacts section below. When
contacting us please:
• provide enough information to identify yourself, including your full name, address and customer
or matter reference number) and any additional identity information we may reasonably request
from you, and
• let us know which right(s) you want to exercise and the information to which your request relates
No fee usually required
You will not have to pay a fee to access your personal data (or to exercise any of the other rights).
However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive.
Alternatively, we could refuse to comply with your request in these circumstances.
What we may need from you
We may need to request specific information from you to help us confirm your identity and ensure your
right to access your personal data (or to exercise any of your other rights). This is a security measure
to ensure that personal data is not disclosed to any person who has no right to receive it. We may also
contact you to ask you for further information in relation to your request to speed up our response.
Keeping your personal data secure
We have put in place appropriate security measures to prevent your personal data from being
accidentally lost, or used or accessed in an unauthorised way, altered or disclosed. In addition, we limit
access to your personal data to those employees, agents, contractors and other third parties who have
a genuine business need to access it. They will only process your personal data on our instructions and
they are subject to a duty of confidentiality.
We also have procedures in place to deal with any suspected data security breach and we will notify
you and any applicable regulator of a suspected data security breach where we are legally required to
do so.
If you want detailed information from Get Safe Online on how to protect your information and your
computers and devices against fraud, identity theft, viruses and many other online problems, please
visit www.getsafeonline.org. Get Safe Online is supported by HM Government and leading businesses.
How to complain
Please contact us if you have any queries or concerns about our use of your information (see below
‘How to contact us’). We hope we will be able to resolve any issues you may have.
If you feel that your data has not been handled correctly, or you are unhappy with our response to any
request you have made to us regarding the use of your personal data, you have the right to lodge a
complaint with the Information Commissioner’s Office, the UK regulator for data protection issues
(www.ico.org.uk).
We would, however, appreciate the chance to deal with your concerns before you approach the ICO so
please contact us in the first instance.
The UK Information Commissioner may be contacted at https://ico.org.uk/make-a-complaint:
Information Commissioner's Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Tel: 0303 123 1113
If you are based outside the UK, you have the right to lodge your complaint with the relevant data
protection supervisory authority your habitual residence.
Changes to this privacy policy
We keep our privacy policy under regular review. We may change this privacy policy at any time, any
such changes will be posted to on this page with an updated revision date.
It is important that the personal data we hold about you is accurate and current. Please keep us informed
if your personal data changes during your relationship with us, for example a new address or email
address.
Third-party links
This website may include links to third-party websites, plug-ins and applications. Clicking on those links
or enabling those connections may allow third parties to collect or share data about you. We do not
control these third-party websites and are not responsible for their privacy statements. When you leave
our website, we encourage you to read the privacy policy of every website you visit.
How to contact us
If you have questions about this Privacy Policy, or the information we hold about you or you want to
exercise your privacy rights, please contact us in the following way:
Address: Suite 436 Unit 3a, 34-35 Hatton Garden, Holborn, London, EC1N 8DX
Email: eugene-lebedev@vidi-corp.com
